PROJECT MARKETING IS NOT A NEW IDEA,
WHAT IS DIFFERENT IS OUR STRATEGY WHICH
HAS REDEFINED PROJECT MARKETING
It goes without saying that at KANDEAL we are passionate about property. But it takes more than passion to make us the best property-performing network platform. As your strategic partner, we provide a uniquely comprehensive approach to marketing your project from research, pricing, display management to lead generation and selling the project via investment seminars through a network of an empowered team of professional agents.
HOW WE WORK
WITH OUR DEVELOPERS
REDEFINING RESEARCH & PROJECT DESIGN
One thing that remains consistent in all of our dealings with our developers is that we know the market, we do the research, and we base our advice on facts. We provide a recommendation at an early stage of the development. This delivers you constant and credible knowledge on the changing residential market and on the performance of your project. We will continue to provide expertise on all aspects of project marketing including project design, branding, positioning and research to ensure the most effective launch and sell-out strategy.
REDEFINING DISPLAY MANAGEMENT
Unlike other project marketing companies that use their own staff to handle enquiries and manage displays, KANDEAL takes a different approach. We place one of our network agencies in your display to manage it independently. To keep things dynamic and engaging, we periodically rotate the agency, ensuring a fresh perspective and renewed energy. This strategy helps attract more potential buyers and drives your project toward its goals.
REDEFINING LEAD GENERATION
Lead generation in today's digital world plays an important factor in any project marketing success including the cost of sale. At KANDEAL our success is due to the way we work with our network by conducting investment seminars to their potential buyers and supporting them in closing sales. It is that extra mile we are committed to undertaking that delivers quality results for our developers.
OUR QUARTERLY AGENT NETWORK EVENT
REDEFINING PRICING & INVENTORY RELEASE
The value we bring to this partnership extends beyond our sales and marketing expertise. At KANDEAL we will release the project in stages to enable us to increase prices based on demand. We will monitor the sales pattern as the project sells and as we realise that a certain aspect or layout is selling faster than others, we will shift demand to the less preferred units until the entire project sells evenly to ensure we don’t develop residual inventory. We will continue to provide expert advice at every stage of the project to ensure that your investment in us continues to add value to you.
OUR QUARTERLY AGENT NETWORK EVENT
REDEFINING PROJECT LAUNCHES
Our process involves releasing your project in stages to a selected group of network agencies over the project’s sales process. As each stage is released we appoint a different Network Partner and continue this process until the project is sold. We work with our selected network supporting them with marketing collateral, training, coaching and conducting custom-designed investment seminars to our network’s buyers until the project achieves its goals.
REDEFINING INTERNATIONAL SALES
Not every project sells internationally. There are many factors that determine its success and a trial and error process can be very costly and challenging. At KANDEAL we will only present the project to our international partners if we believe there is an international demand. However, we do not conduct any roadshows overseas until we have solid evidence that there is demand and our international partners know that well. One thing we will never do if we launch internationally is attend a road show and return empty-handed.