PROJECT MARKETING IS NOT A NEW IDEA,
WHAT SETS US APART IS OUR STRATEGY WHICH
HAS REDEFINED PROJECT MARKETING
At KANDEAL, our love for property drives everything we do. But it takes more than just passion to make us the top-performing property network platform. As your strategic partner, we offer a fully integrated approach to marketing your project, covering everything from research, pricing, and display management to lead generation and sales. Our network of skilled agents drives success through investment seminars and targeted marketing strategies.
HOW WE WORK
WITH OUR DEVELOPERS
REDEFINING RESEARCH & PROJECT DESIGN
A key pillar of our approach is our deep market knowledge, rigorous research, and fact-based recommendations. From the early stages of development, we provide strategic insights to keep you informed on market trends and project performance. Our expertise extends across all aspects of project marketing, including design, branding, positioning, and research, ensuring a successful launch and sellout strategy.
REDEFINING LEAD GENERATION
In today's digital world, effective lead generation is a crucial component of project marketing success, directly influencing the cost of sales. At KANDEAL, our success stems from our collaborative approach with our network. We conduct targeted investment seminars for their potential buyers and provide hands-on support in closing sales. This commitment to going the extra mile ensures quality results for our developers.
REDEFINING DISPLAY MANAGEMENT
Unlike other project marketing companies that rely on their own staff to handle enquiries and manage displays, KANDEAL takes a different approach. We partner with our network of agencies, placing one in your display to manage it independently. To keep things dynamic and engaging, we periodically rotate the agency, bringing a fresh perspective and renewed energy. This strategy helps attract more potential buyers and keeps your project moving towards its goals.
OUR QUARTERLY AGENT NETWORK EVENT
REDEFINING PRICING & INVENTORY RELEASE
At KANDEAL, the value we bring to this partnership goes far beyond sales and marketing expertise. We implement a staged project release strategy, allowing us to adjust prices based on demand. By closely monitoring sales patterns, we can identify high-demand aspects or layouts and strategically shift interest toward less preferred units, ensuring an even sell-through and avoiding residual inventory. Throughout every stage of the project, we provide expert guidance to maximise your investment and deliver lasting value to you.
OUR QUARTERLY AGENT NETWORK EVENT
REDEFINING PROJECT LAUNCHES
Our process is designed to maximise success by releasing your project in stages to a carefully chosen group of network agencies throughout the sales cycle. At each stage, we partner with a different Network Partner, continuing this approach until the project is fully sold. We provide comprehensive support to our selected network, including marketing collateral, training, coaching, and tailored investment seminars for their buyers, ensuring the project meets its goals efficiently and effectively.
REDEFINING INTERNATIONAL SALES
Not every project is suited for international markets, as success depends on various factors, and trial-and-error approaches can be costly and inefficient. At KANDEAL, we carefully assess international demand before presenting a project to our global partners. We only proceed with overseas roadshows when we have solid evidence of demand. Our international partners understand our commitment to results, and we ensure that any international launch is strategically planned to avoid returning empty-handed.
